The first endeavor of LAND is a suite of temporary public projects in and around Los Angeles. Under the title VIA, LAND Director/Curator Shamim M. Momin is selecting and commissioning new work by ten important Mexican artists. Reflective of the artists’ cutting-edge projects in Mexico and Europe, underrepresented in the U.S., each commission will have a unique and distinct relationship to both the artist’s individual practice and the dynamic site of the Los Angeles cityscape – historically, culturally, functionally, or otherwise.

Four of these projects launched in January 2010, concurrent with Art Los Angeles Contemporary (ALAC) and acting as anchor points to the fair’s VIP programming. January was also the official Los Angeles Arts Month, which, along with other important citywide art and cultural programming, presents LAND as a highlight. These projects will be followed by the staggered launch of new comissions throughout the year. Structurally, an iterated launch will further emphasize the conceptual basis of VIA (as in ‘by way of’), by spreading it not only across space, but time as well. Opening in concert with the civic and institutional programming already planned around the Mexican bicentennial, VIA will serve LAND’s mission to function as a contemporary, public constellation linking disparate spaces and activities. .

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